Urban destinations have become increasingly popular over the past few years. This is because of a number of different factors, such as urbanization and the increase in development in different parts of the world, increased social awareness and acceptance of individualism and of different cultures and lifestyles. With all these factors in mind, many companies have started to use social media as a marketing tool for their business ventures. This has lead to the rise of many brands that now promote themselves through social media platforms. Amongst some of the most sought after brands are those that promote healthy and sustainable tourism.
One of the major questions that arises from this is the need for businesses to get involved in influencers’ marketing campaigns. A healthy and sustainable tourism campaign requires a lot of different aspects, including effective communication between the company and the influencer. For example, a social media management company often handles all the policies and ideas that are put forward by the brand in order to get them into the right form for a potential influencer. By doing so, these professionals are able to help the company focus on its core values and goals while at the same time getting the message across effectively.
There are two important elements that go hand in hand when it comes to the promotion of a healthy and sustainable tourism brand. The first is the creation of a strong destination image. This can be achieved by carefully creating a corporate identity that will be able to attract tourists and make them feel at home. For example, a London event-based brand such as Just Forites can focus on its urban and metropolitan-based identity, whereas a more rural areas brand such as Johnstone could benefit from its more natural environment and friendly reputation.
Another aspect of a healthy and sustainable tourism campaign is its effective use of the different types of locales that it promotes. In most cases, an urban or a rural area is going to be identified by its location. A good strategy will therefore focus on the overall land use patterns, land use issues and climate in order to highlight these locales as very important tourist destinations. For example, for sustainable tourism in the UK, it makes sense to promote events such as the Stourbridge Walking Festival or the Cumbria County Fair. Both of these events encourage visitors to take part in a weekend of fun and excitement as well as learning about new and innovative ways of farming and food production.
Meanwhile, for a macro-centric approach, there are plenty of opportunities to promote a variety of different destinations. For instance, by focusing on the improvement of the transport infrastructure and improving the level of connectivity between different destinations, London tourism can be promoted as a perfect match for various tourists’ needs. In this respect, a key concept for promoting a healthy and sustainable tourism industry is improving the overall land use practices of both urban and rural areas. This is one of the most important factors for both the promotion of tourism as well as for reducing the pressures on the environment and on the biodiversity in the UK.
By focusing on sustainable tourism, a major challenge is created by the lack of available space for development. However, the UK government has taken several steps to create an improved and more environmentally friendly space for development. As such, London offers a great number of options for both long and short stay accommodation. Therefore, from sustainable tourism destination image to accommodation and transport, the UK has taken an active role in ensuring that the quality of life of tourists is improved and it continues to become a popular tourist destination throughout the year.
